TL;DR
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Our reaction to this story just went from ‘this is dumb’ to ‘this seems dumb…but it actually makes a lot of sense.’
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Hot Wheels and the Fast & Furious franchise are joining forces to create a series of Hot Wheels cars linked to NFTs.
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Hot Wheels + NFT technology = a perfect fit. There’s a strong Hot Wheels collector base – and the cars themselves can become massively valuable (some fetch prices of $170k+).
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Linking the release of the physical Hot Wheels cars to NFTs means that the supply, availability, and trading volume can be tracked in real time.
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Is it a world changing application of Web3 technology? Absolutely not. In fact, it still seems kinda dumb…but damn if it doesn’t make sense!
Full Story
Our reaction to this story just went from ‘this is dumb’ to ‘this seems dumb…but it actually makes a lot of sense.’
Hot Wheels and the Fast & Furious franchise are joining forces to create a series of Hot Wheels cars linked to NFTs.
Why did we think it was dumb?
Allow us to answer your question, with another question:
Have you seen the Fast & Furious films?? They’re some of the fumbest (fun + dumb) viewing experiences out there!
If you haven’t seen them, allow us to provide some context:
In the ninth film, two characters flew a Pontiac…into space…while wearing scuba gear.
(Seriously).
After seeing that, our baseline assumption with anything related to the franchise is: it’s going to be a kinda stupid.
So what swayed us into thinking it made sense?
Hot Wheels + NFT technology = a perfect fit. There’s a strong Hot Wheels collector base – and the cars themselves can become massively valuable (some fetch prices of $170k+).
But the supply/availability of each model is hard to track. The further back you go in time, the harder it is to trace the total production volume.
Linking the release of the physical Hot Wheels cars to NFTs means that the supply, availability, and trading volume can be tracked in real time.
Is it a world changing application of Web3 technology? Absolutely not.
In fact, it still seems kinda dumb.
…but damn if it doesn’t make sense!