TL;DR
-
In celebration of 7/11, 7-Eleven launched a game which let users claim a Slurpee cup and fill it with their unique mix of four flavors. They could then claim their “Slurpee Vibe Digital Collectible,” which is an NFT, built on Polygon.
-
Branding is important, and so far, some of the most successful NFT projects from existing brands have steered clear of the term. Reddit, for example, called them ‘Avatars.’
-
These ‘digital collectibles’ are soul bound – meaning they can’t be sold or transferred to a third party.
Full Story
In case you missed it, yesterday was “Slurpee Day” at 7-Eleven.
(7-Eleven’s birthday; July 7th; or ‘7/11,’ for folks in the US).
Which meant free Slurpees!!
“Cool story, what’s this have to do with Web3?”
Fair point.
Well, in celebration of the momentous day, 7-Eleven launched a game which let users claim a Slurpee cup and fill it with their unique mix of four flavors: Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus.
They could then claim their “Slurpee Vibe Digital Collectible,” which is an NFT, built on Polygon.
(The same cheap and fast Blockchain that hosts NFT collections from Starbucks, Reddit, Mastercard etc.).
Here’re two interesting things Sevs Elevs did here:
-
Notice they called them ‘digital collectibles,’ not ‘NFTs.’
Branding is important, and so far, some of the most successful NFT projects from existing brands have steered clear of the term. Reddit, for example, called them ‘Avatars.’
-
These ‘digital collectibles’ are soul bound – meaning they can’t be sold or transferred to a third party.
On one hand, this means 7-Eleven won’t make money on secondary sales. On the other hand, it’s a slightly ‘safer’ option for a big corporation; and the chances of them getting caught up in any sort of situation where users ‘game the system,’ is much lower.
It’s great to see more big companies experiment and jump into the Web3 space.
(Even if they don’t use Web3 terminology).
