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Home » Blog » Crypto Value Capture (for Dummies) ft. Ferrari
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Crypto Value Capture (for Dummies) ft. Ferrari

October 22, 2023No Comments2 Mins Read
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TL;DR

  • Get this: there’s roughly $1 Trillion (with a T) worth of revenue generated each year via e-commerce.

  • Ferrari has recently noticed an opportunity and set up a blockchain payments system that will help it syphon funds from newly minted Bitcoin millionaires.

  • The new appeal looks something like this: Buy a Ferrari with BTC, in a few clicks.

Full Story

Get this: there’s roughly $1 Trillion (with a T) worth of revenue generated each year via e-commerce.

Google and Facebook attempt to capture as much of that value as possible by selling ad space to e-commerce businesses.

In the crypto space, the process of value capture is a whole lot simpler – and it goes something like this:

  1. Accept crypto as a payment.

That’s it. That’s all that’s needed.

The idea being: the crypto world is full of newly wealthy folks, looking to spend their new found fortunes.

…but there’s a dire lack of places to actually transact in crypto, natively.

Ferrari has recently noticed this opportunity and set up a blockchain payments system that will help it syphon funds from newly minted Bitcoin millionaires.

The new appeal looks something like this:

Send BTC to an exchange, convert it into dollars, send those dollars to bank account, use funds to buy a sports car from Ferrari’s competition.

VS.

Buy a Ferrari with BTC, in a few clicks.

Smart!

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See also  Crypto Day Trading: What Every Beginner Should Know
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