Immutable has announced a strategic partnership with Spielworks, a prominent Web3 game distribution and publishing company. The collaboration aims to enhance user acquisition and engagement through Spielworks’ Web3 gaming platform, Wombat, and its well-known asset marketplace, AtomicHub.
Expanding Rewards and Marketing Support
As part of this partnership, games built on the Immutable platform will receive additional rewards and marketing support. The Main Quest—a massive Web3 gaming rewards program—will empower game developers to create more engaging experiences and push the boundaries of what is possible in the gaming industry.
AtomicHub, a leading NFT marketplace and launchpad, will also play a crucial role in this collaboration. It will support Immutable’s zkEVM, Passport, and Checkout features, ensuring a seamless experience for players trading and collecting NFTs within the Immutable ecosystem. Additionally, AtomicHub will incentivize trading activity on Immutable games through its Exposure Program featuring special badges and tournaments.
“We are thrilled to expand our partnership with Spielworks and AtomicHub to further the reach and impact of The Main Quest rewards program,” said Robbie Ferguson, President and Co-founder of Immutable. “This collaboration will not only provide additional rewards for players but also offer enhanced exposure and marketing support for games building on our platform.”
Enhancing User Experience with Wombat
As part of this collaboration, Spielworks’ Wombat App – which has over 4 million users across various platforms – will now support Immutable’s zkEVM. This integration opens up a new distribution channel for Immutable games, allowing players to earn rewards by playing their favourite titles.
Moreover, this partnership will introduce a dynamic social layer within Spielworks’ products. This will enable players to earn additional rewards by interacting with other players, building their social profiles, and expanding their networks.
“High-quality content within and around web3 games deserves a proper spotlight, and together with Immutable, we can really elevate the space for everyone – creators, players, and traders alike,” stated Adrian Krion, CEO and Co-founder of Spielworks. “We’re creating real impact here and setting a standard for collaboration in web3 gaming moving forward – between Immutable and us or any other companies looking to work together.”
The partnership between Immutable and Spielworks demonstrates a shared commitment to driving the growth and adoption of Web3 gaming. By combining Immutable’s cutting-edge technology and ecosystem with Spielworks’ established presence in the NFT and gaming space, players can expect an even more rewarding and immersive gaming experience.
