Doodles founder Scott Martin hinted at a potential token launch for the NFT collection in a cryptic post on the X platform. Community members noticed that the first letters of each phrase spelled out “token is coming,” fueling speculation about a token launch for the project. That excitement translated into market activity, with the collection’s minimum price rising from 4.3 ETH to 6.5 ETH, according to CoinGecko.
With this surge, Doodles cemented its position as the sixth-largest NFT collection by market cap, valued at $220 million. The buzz around the potential token launch follows Doodles’ recent collaboration with McDonald’s, which began just a month ago. The partnership, called “GM Spread Joy,” sees Doodles’ artwork appear on more than 100 million limited-edition McCafé holiday cups available at McDonald’s restaurants across the U.S.
In addition to its partnership with McDonald’s, Doodles has also partnered with major brands like Adidas and Crocs to release exclusive apparel, toys, and online digital experiences. Doodles’ move reflects a larger trend of NFT collections launching their own tokens to expand their ecosystems.
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