Japanese motor large, Nissan, has made vital progress in its foray into the NFT and Web3 area. The corporate filed 4 new Web3-related logos in the US protecting its Infiniti, Nismo, and Nissan manufacturers.
The filings reveal Nissan’s plans to create digital garments, automobiles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.
Nissan has additionally outlined plans for metaverse promoting providers and different “leisure providers,” together with on-line video, photographs, paintings, tickets, audio, sounds, music, and buying and selling playing cards, in addition to a web site with details about its proposed NFTs and the way they’ll work.
Nissan’s Japan unit can be experimenting with auto sales within the metaverse via its digital retailer “Nissan Hype Lab,” which permits clients to go to the digital storefront through a PC or smartphone, create personalized avatars, and work together with digital gross sales employees.
Prospects may even order and finalize buy contracts via this digital gross sales workplace. In line with Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will examine, seek the advice of, check drive and buy Nissan autos whereas within the metaverse, analyzing the opportunity of new gross sales strategies for automobiles.
Nissan Going All In on Web3
It’s not the primary time Nissan has experimented with Web3 and good contract expertise. In October 2022, the Japanese automotive large filed 5 trademark functions with the US Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse area.
The functions cowl its distinguished automobile fashions similar to SKYLINE, Z, and GTR and had been to introduce choices similar to NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.
The patent additionally launched the concept of downloadable media information for NFT authentication, a web-based NFT market for getting and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.
And with this newest patent providing, it’s clear the Japanese motor large goes all in on its Web3 developments.
Different Automotive Giants Into Web3
It’s value noting different automotive giants, together with Common Motors, Ford Motor Firm, and MG have additionally made vital strikes within the NFT and Web3 area.
Solely final month, GM Motors introduced it was focused on creating downloadable digital media information that include collectible paintings, textual content, audio, and video, which will likely be authenticated as nonfungible tokens, in line with the corporate’s trademark submitting.
And final fall, the Ford Motor Firm filed 19 trademark functions, protecting its main automobile manufacturers similar to Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The functions embrace digital automobiles, vans, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.
Regardless of the continuing crypto winter and bear market, multinational companies are nonetheless pushing ahead with trademark functions protecting Web3, crypto, NFTs, and the metaverse.
